Monday, 27 February 2012
Sunday, 26 February 2012
Monday, 20 February 2012
Reflection on research
Front Cover Analysis:
This part of my research really helped me to see what existing magazine front covers look like. It has inspired me for my magazine front cover and has helped me to see how different magazines use the codes and conventions of the magazine industry to produce as front cover. MY favourite covers are the Rihanna Vogue one and the Megan Fox GQ one. I will take inspiration from these when producing my one.
Contents Page Analysis:
This also helped me to see what existing contents pages look like so i have more inspiration for mine. I now know what most contents pages consist of and what works best. I found that almost all of them featured the main articles in the contents page, had some images and perhaps competitions or news. The contents page i particularly liked was the one for Vibe magazine as i like the way that the writing was set out around the model and the colours used, this is a contents page i will use for inspiration for mine.
Double Page Spread Analysis:
Again by looking at existing double page spreads i can see what works and what doesn't, what looks good and colours that work well together. I have realised that all double page spreads have a main images and then text and some even have a few smaller images to give you a more in depth look into what the magazine is talking about. My favourite double page spread is the one from Billboard featuring Rihanna as it is quite simple but i love the layout and the way it looks, i will take inspiration from this one for my own.
Audience Research:
My audience research really helped me to understand my audience for my magazine. From this ive learnt what they want from a magazine which seemed to be interviews and new on artists. I also found out what Music artist festivals etc were popular which really helped me to work out what to base my magazine around. I also found out what people were willing to spend on a music magazine which seemed to be between £3 and £5 so i will give my magazine an appropriate price based upon this result. The 'Find Your Tribe' questionnaire helped me to see how groups of people are categorised by the fashion, music choice, social life etc.
This part of my research really helped me to see what existing magazine front covers look like. It has inspired me for my magazine front cover and has helped me to see how different magazines use the codes and conventions of the magazine industry to produce as front cover. MY favourite covers are the Rihanna Vogue one and the Megan Fox GQ one. I will take inspiration from these when producing my one.
Contents Page Analysis:
This also helped me to see what existing contents pages look like so i have more inspiration for mine. I now know what most contents pages consist of and what works best. I found that almost all of them featured the main articles in the contents page, had some images and perhaps competitions or news. The contents page i particularly liked was the one for Vibe magazine as i like the way that the writing was set out around the model and the colours used, this is a contents page i will use for inspiration for mine.
Double Page Spread Analysis:
Again by looking at existing double page spreads i can see what works and what doesn't, what looks good and colours that work well together. I have realised that all double page spreads have a main images and then text and some even have a few smaller images to give you a more in depth look into what the magazine is talking about. My favourite double page spread is the one from Billboard featuring Rihanna as it is quite simple but i love the layout and the way it looks, i will take inspiration from this one for my own.
Audience Research:
My audience research really helped me to understand my audience for my magazine. From this ive learnt what they want from a magazine which seemed to be interviews and new on artists. I also found out what Music artist festivals etc were popular which really helped me to work out what to base my magazine around. I also found out what people were willing to spend on a music magazine which seemed to be between £3 and £5 so i will give my magazine an appropriate price based upon this result. The 'Find Your Tribe' questionnaire helped me to see how groups of people are categorised by the fashion, music choice, social life etc.
Sunday, 19 February 2012
Find Your Tribe Analysis
By going on to this website i have been categorised into a 'blinger' which says that i like labels and love to look good which i guess is right, however the music artist choices were a bit off. By using this website it is clear to see just how many music stereotypes there are and how many different groups people fit into, something that i need to take into consideration when producing my magazine. Advertising is something that is important in magazines so by seeing how many different groups there are i will try and advertise for people of my target audience, for example for fashion shops such as topshop and urban outfitters and other advertisements such as mobile phones and other electronic goods.
Wednesday, 15 February 2012
Research into Magazine Institutions/Companies
IPC Media
The International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers – George Newnes, Odhams Press and Fleetway Publications – who came together with the Mirror Group to form the International Publishing Corporation (IPC). And IPC Magazines was created five years later.
IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month. IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
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Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio.
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The International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers – George Newnes, Odhams Press and Fleetway Publications – who came together with the Mirror Group to form the International Publishing Corporation (IPC). And IPC Magazines was created five years later.
IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month. IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
- Our men's portfolio comprises a wealth of leisure brands including Country Life, Horse & Hound,Rugby World and Decanter, as well as lifestyle brands including Nuts and NME.
- Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now,Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week.
- Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home,Livingetc and housetohome.
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Bauer Media
Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio.
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.
Some of there magazines include :
- Heat
- Grazia
- FHM
- Q
- Kerrang
EMAP
Emap started life as a local newspaper company in 1947. Today Emap is a global media group, playing a crucial role in giving the retail, media, finance, fashion, health, education, government and automotive sectors the essential news, analysis and access they need to succeed. Emap is a business-to-business multiplatform media group, whose brands inform, inspire and connect within the sectors they operate in. For millions of people across the globe involved in the built environment, retail, media, fashion, health, education, government and automotive sectors, Emap provides essential news, analysis and access.
Some of there magazines include:
- Drapers
- MEED
- Nursing Times
- Retail Week
If i was to pick one of these magazine institutions to own my magazine it would be IPC Media as i think they play a big part in the magazine market and would have a clear understanding of how a magazine works. Seeing as they already own NME one of the world largest selling music magazines i would hope that they would know the right way in which to produce and market mine.
Wednesday, 8 February 2012
Uses and Gratifications Theory
Uses and Gratifications Theory is an approach to understanding why people seek out specific media outlets and content for enjoyment purposes. The theory discusses how users search for media that will not only meet a given need but increase knowledge, social relations and diversion. It assumes that members of the audience are not inactive but take an active role in understanding and incorporating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs.
The user has 4 basic needs:
· Diversion - Escape from routine and problems; an emotional release.
· Personal Relationships – To gain social value and to create a companionship/ relationship with others (feel part of a social group).
· Personal Identity – reassurance and self-understanding. To be able to relate to people being portrayed and written about in the media.
· Surveillance - Information about things which might affect us, an insight into the lives of celebrities (something we wouldn’t normally know about)
Any one who buys a magazine is buying it because they are interested in what the articles are about and fining different things out about certain celebrities and getting an insight into their lives.
A magazine such as Cosmopolitan is aimed at women, in particular aged between 18-30. We can analyse this magazine to fit in the 4 sections of the User and Gratifications Theory:
Diversion: reading Cosmo is a way to escape from your everyday life and be opened up into the glamorous would of celebrities and high end fashion.
Personal Relationships: by reading Cosmo you can keep up to date with the latest fashion trends and gossip to discuss with your friends.
Personal Identity: In Cosmo they have real life stories and help and advice for readers. Also have different competitions to involve the reader in the magazine.
Surveillance: Cosmo gives you lots of detail into celebs lives and what they get up to, for example this magazine has a feature on Beyonce's secretes in the bedroom, something we as normal people would not normally find out.
Tuesday, 7 February 2012
Main Task - Research
Reasearch into 5 different magazine front covers:
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